The Lodestar Process
A clear path, every time.
Websites for businesses that need to sell, book, or get the call.
Selected work
Nine projects, one process. Four are live at real addresses; five are self-directed concepts. Each was built to do a job: sell, book, or get the call.
Five fixed points, every project.
Every project follows the same five fixed points, so you always know where things stand, what happens next, and what it costs. No surprises, no disappearing acts.
- 01
Sight
We get clear on your goals, your customers, and what the site actually needs to do.
- 02
Chart
Your homepage is designed first, as a real clickable design, before anything else.
- 03
Build
A fast, custom-coded site takes shape on a private staging link you can watch grow.
- 04
First light
Content loaded, every screen size tested, SEO fundamentals set, and the switch is flipped.
- 05
Orbit
Hosting, security and small changes, handled, by the same person who built it.
Three packages, one way of working
Same process, same designer, every time. The difference is scope.
-
BeaconThe essential site, done right
$5,00050% to begin, 25% on design, 25% before launch
- 4 to 5 pages, custom-coded
- Mobile-first, fast-loading
- SEO fundamentals and a training video
-
LodestarFlagship. The one the process is named after
$8,50050% to begin, 25% on design, 25% before launch
- 8 to 10 pages
- Copywriting, page by page
- Deeper SEO, keyword research, 30-day review
-
ConstellationNot just a new site. A new direction
From$14,000Scoped and quoted per project
- Everything in Lodestar
- Brand refresh: logo, colour, type
- One-page brand guidelines and launch kit
Every package includes your first year of Orbit: hosting, domain, security, backups, and small changes, done for you. Renews annually at half your build price.
Let’s build something that sells
I take on one new project a month, so every client gets my full attention.
Start a project
Start a project